Tim Scarborough - Senior Director of Marketing

About Tim

Creative Strategist | Brand Builder | Marketing Innovator

Some see marketing as promotion, I see it as an experience.

For over a decade, I’ve been building brands that connect, inspire, and convert by pairing powerful storytelling with strategic execution. From managing high-end campaigns at a luxury real estate firm to launching full-scale brand identities through my agency, my work lives at the intersection of creativity and results.

I’ve had the opportunity to lead brand development and marketing strategy for Watersound Real Estate, a luxury brokerage backed by The St. Joe Company, where we don’t just sell homes, we craft lifestyle experiences. Prior to that, I served as Creative Director at Berkshire Hathaway HomeServices Beach Properties of Florida, overseeing multi-channel campaigns, managing media production, and helping agents grow their personal brands with intention and style.

Through my agency, Mesmeric Media, I partnered with real estate teams, lifestyle brands, and hospitality groups to bring stories to life, producing everything from video series and websites to elevated design systems. My roots in video production, digital marketing, and content strategy shaped the way I lead today: with curiosity, clarity, and a relentless drive to evolve.

My career began on the road, as a field sales specialist, a program manager in Montenegro, and a tour guide for digital nomads. That blend of sales, adventure, and systems thinking still fuels my creative process today. I thrive when building from the ground up, creating tools and platforms that empower others to grow.

But the best part? Collaboration.
Because when vision, execution, and trust align, remarkable things happen.